By Jose Martin Benares
Online merchant and business sites are always in need of targeted website traffic. Before search engine optimization was in place, the World Wide Web was a haven of untargeted visits. Online businesses did not thrive because there were a lot of visitors but none or relatively few were interested in their products. Today, they are thankful that SEO can provide the targeted website traffic they need to stay in business.
The importance of having targeted website traffic is pretty easy to understand. People who are selling a specific product will only get purchases from people interested to buy that product. If the people who visit your site were expecting something else or arrived there by accident, that is a sign of poor internet marketing. It is nice to get lots of visitors but it is pointless if they just browse for a while and do not buy anything.
Around fifty percent of the people online know where to go to find something they need. If they want to read news, they will just enter the website of their local newspaper. For movie updates, they will just go to the website of their favorite mall. Sometimes, knowledge of these sites is passed verbally or in writing. You can find sites that cater to a specific need by asking your friends, reading on forums or watching advertisements on television.
The other fifty percent turn to search engines if they need something. This is what targeted website traffic capitalizes on. Your site should be there on top when a prospective buyer searches the right keywords. This is important because once he finds a good site that satisfies his needs, he will no longer turn to search engines. That client will instantly bookmark the site and stick with it. You want your site to be the one people see frequently and return to.
Targeted website traffic will also lessen the bounce rate of your pages. This statistic is important to those who analyze the activity they receive. Bounce rate reflects the amount of visitors on your site and checks if they stay.
The bounce rate is preferably fifty percent or lower. A higher bounce rate means that visitors only glimpse your page and then move on to another. Targeted website traffic will reflect a good bounce rate because the people you led to the site are genuinely interested. They will want to know more about your product and your company. This will lead them to check various pages on your site like the about us, product catalog, contact us and others.
You will also notice a substantial increase in page rank if you have targeted website traffic. Traffic is considered targeted if you did not mislead the viewers to your site. If this is the case, people will frequent your site more and maybe even bookmark it.
The reason misleading people will not lead to targeted viewers is because they will arrive at your site expecting something else. This is usually accomplished by using incorrect keywords and linking it to your site. Doing this usually aggravates individuals and will make them think of your site as spam.
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